Matters are heating up in the online tv market. Netflix was the first to shock the industry with a Ken Spacey film online.
Of course other broadcasters are avoiding dealing with them and not giving access to original material.
Another huge operator, Apple, has plans to put up an online video service.
Amazon bough over Lovefilm, who use a streaming membership business model.
They Spend 200 million in the process and with this type of money in the industry there is clearly opportunities for big investors to make large profits in the future.
As with new industry upsetting upstarts, Netflix is highly favoured in the stock markets in USA
It currently has a market capitalization of over 12 billion dollars.
This valuation is based on 20 millkin subscribers. It launched as far back as 1997 with the rental of DVDs and then startedf adding streanming conetct in 2007.
One of its successful marekting tactics is the recommendation feature.This is similar to a referal system in whcih viewers watching habits are logged ans so you can see the most popular movies.
Other up to the minute technical features of the service include top quality streaming which also allows you to swtich the device you are using to actually watch your film.
The developemnt of such services for viewing on local lap tops and ipad computers means that you can flick through flms for ideas for example of events you might be holding. So if you are throwing a fancy dress party you can flick through saturday night fever films and sees exactly what they were wearing then
Such sites as www.partygetup.co.uk show some of these styles.